Hear It For Yourself: Scaling From The Ground Up and Successfully Selling
Mitch Mulert, founder of From The Ground Up tells his story alongside Justin Benshoof, founder of Cervano Capital, who acquired Mitch’s successful landscaping company native to Minnesota.
From The Ground Up – Project Roots Testimonial Video
Selling your business isn’t just about the numbers, it’s personal. You’ve poured years into building something meaningful: relationships with customers, a close team, and a reputation you’re proud of. When it’s time to sell, the right fit matters just as much as the right price. From preserving your legacy to protecting your people, the human side of selling a business needs to be considered just as much as the sales price.
The Emotional Side of the Sale
For many owners, the business has become an extension of who they are. It’s where relationships were built, lessons were learned, and milestones were achieved. So, when it comes time to sell, emotions naturally enter the picture. And that’s okay. A smart exit strategy doesn’t ignore emotions, it accounts for them.
What Legacy Really Means to Business Owners
Will your employees still have good jobs when you sell? Will your customers still get the service they trust? Will the community still see your business as a positive force? When selling, protecting your legacy often means prioritizing more than just the highest offer. It means choosing a buyer who will uphold your values, treat your people well, and continue what you started.
Balancing Price with the Right Buyer
Let’s be honest, price matters. You’ve earned a good return on your life’s work, and our advisors will work tirelessly to help you maximize value. But sometimes, the highest offer isn’t the best offer. A buyer with the right vision, reputation, and plan may offer slightly less but bring far more value in the long run for your team, your customers, and your peace of mind.
How a Business Advisor Helps You Protect What You’ve Built
This is where an experienced business advisor earns their reputation. They don’t just bring you offers; they help you define your goals, vet buyers, and guide negotiations with your long-term vision in mind. Selling a business you’ve built is never easy, but it can be deeply rewarding when done right. By prioritizing legacy and culture along with the price, you don’t just sell a business, you bring your life’s work to its next chapter in a way that you can be proud of.
